Lerwood
Brief
Lerwood is a leadership development company with a strong presence in the Middle East. The business had recently formed as a separate company to the UK arm and needed to reflect and connect with the Middle Eastern market.
The project included a new website and a new company brochure that was required as a print run and PDF as well as a new logo.
Approach
Lerwood provided copy for the website which was used to plot the customer journey and experience. Appropriate imagery was selected to engage with the Middle Eastern demographic. An updated version of their company brochure was created and a new logo was designed that represented their brand colours and services.
Results
The refreshed brand and website looked modern and stood out amongst their competitors.
The visibility on Google improved.
The marketing material was in line with the new brand image and was used to contact new and existing prospects.
New Website
New Logo
New Company Brochure
A6 Postcard
